Short answer: for most property companies and developers, professional branding runs from about $2,500 for a standalone logo to $18,000+ for a complete development brand with naming, identity, collateral, and a launch website. Below is exactly how I price it, and what changes the number.
What you're actually paying for
Branding isn't artwork — it's the system a property uses to command its price. A development with a real name, identity, and launch site reads as established before ground breaks, which is what lets sales teams open conversations at the number they want.
My 2026 pricing
- Logo Design — $2,500. A single confident mark with full files. About two weeks.
- Squarespace Website — $3,500. A polished, conversion-ready site in about a week.
- Foundation (Brand System) — $5,500. Logo, type, color, and guidelines — the core identity. About three weeks.
- Signature (Brand + Site) — $9,500. Everything in Foundation plus a fully built site designed around the new identity. The most-picked package.
- Flagship (Real Estate Development Brand) — $18,000. Naming, identity, collateral, and a launch site purpose-built for developments marketing to high-net-worth buyers. About ten weeks.
- Studio Partner (Retainer) — inquire. A standing creative partnership for teams that ship constantly.
Full details and what each includes are on the services page.
What moves the price up or down
Naming (and the trademark screening that comes with it), the volume of collateral, whether a website is in scope, photography and campaign needs, and timeline. A rebrand of an operating company — like the work I did for Martin Development — carries more strategy weight than a single-property identity.
Why it pays for itself in pre-sales
For new developments, branding is a pre-sales tool. Twin Coves launched its identity and site long before units were finished — that's what made early reservations possible. The brand isn't decoration on the project; it's the thing buyers commit to before the building exists.
FAQ
How long does a branding project take?
Two weeks for a logo, three to five weeks for a brand system or brand-plus-site, and roughly ten weeks for a full development brand.
Do I need naming, or just a logo?
If the property will be sold or leased under its own banner, it needs a name buyers can ask for. If you're branding an existing company, naming usually isn't in scope.
Is a cheap logo ever enough?
Sometimes — a small operating business with no marketing footprint can start with just a mark. A property going to market cannot; the identity has to carry signage, a site, and a campaign.
Do you work outside of real estate?
Yes — streetwear, hospitality, music, and consumer brands are in my portfolio — but real estate is the specialty.
Ken Shew is an independent brand designer and creative director (Los Angeles · New York), featured in Contra's hiring guides for brand designers, graphic designers, and Canva freelancers in California.